Several questions circle around the planning and the strategy in an organization. As a researcher, you need to build credibility to tackle these research problems. Not just around the final physical product, specifically when creating an "intuitive" and "desirable" product whether it is physical or digital. This is probably one of the most important tasks of a UX professional.
To achieve this we need to learn to understand the users, their behaviour and what motivates them. Metrics and analysis are welcome, but in order to know how to read them properly, we need to know how to understand them, how to prepare and how to present them to management. All of these standards are set on the market by these professionals, so-called UX Research-ers.

Have you ever made a decision based on assumptions? Or worse, have you made or implemented a wrong decision? Have you been overly annoyed with your end-users by burdening them with questionnaires and exhaustive interviews? Did you just spend too much money and time and end up with no concise answer? Then this program is crafted specifically for you.

What you will learn:

• To implement metrics as a base to any decision
• The importance of UX Research in an organization
• Qualitative & quantitative methods for research
• To plan and perform effective questionnaires
• To implement a solid product development program
• The correct way to read and analyze human behaviour